German Hotel Technology Landscape 2020

Get exclusive access to executive interviews, market data insights and best practices from leading German hoteliers

What's in the report?


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Key tech trends & insights in hotel chains

15 hotel executives share their thoughts on current challenges and future outlooks of the chain hotel technology stack.


The hotel chain tech stack insights 

Analysis of more than 40 different tech stacks throughout 15 categories. What systems are most adopted and which providers lead the market.


Exclusive best practice interviews

4 hotel chain leaders open up on their organisation's structure and their approach to digital and technology in the overall business strategy.


Market data insights

With the aggregation of more than 100'000 data points on 5000 German hotels, discover the overall market penetration of the hundreds of software providers on the market.

Executives interviewed

  • Martin Stegner, CIO at Novum Hospitality
  • Christian Meissner, Senior Director Distribution Products & Digital Payments at Deutsche Hospitality
  • Gunnar von Hagen, Corporate Director of Operations & Central Project Management at Lindner Hotels
  • Marc-Michael Hanemann, Director of Commercial Development at 25hours Hotels
  • René Halla, Director Global Distribution & Systems at Maritim Hotels
  • Tobias Köhler, Group Director Systems & Commerce at Ruby GmbH
  • Angelika Viebahn, Group Director Distribution & Revenue at Althoff Hotels
  • David-Friedemann Henning, CEO at Big Mama Hotels
  • Martin Stockburger, founder at Koncept Hotels
  • Constantin Rehberg, digital expert/consultant (ex-CDO Prizeotel)
  • Michael Stüring, Head of Central Services at Atlantic hotels
  • Sebastian Lindner, Senior Revenue & Distribution Manager at Meininger Hotels
  • Klaas‑Jan Meijer​, Head of eBusiness at B&B Hotels GmbH
  • Gerd-Martin Linke, Director of Revenue & Sales at Centro Hotels
  • Andreas Von Reitzenstein, Chief Commercial Officer at

"The Hotel Technology Report and our IHA Marketplace, where association members can register free of charge to find the systems that best fit the hotel's particular system set-up, are two excellent tools for quickly and easily gaining an overview of the latest technologies and respective providers. We are very pleased that with Hotelhero at our side we can bring more transparency and comparability for hoteliers into the tech jungle."

Otto Lindner, Chairman Hotelverband Deutschland (IHA)

About Hotelhero

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Hotelhero is dedicated to helping hotels better discover, manage and purchase software. Founded in Berlin in 2017, the company has built a best-in-class database of over 1,500 software products and over 25,000 hotels using them. Hotelhero has been cooperating with the German Hotel Association (IHA) and the Austrian Hotelier Association (ÖHV) since 2019. The Hotelhero contract management tool enables hotels and hotel chains to manage all their contracts and subscription, and track the associated costs and budgets

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